Why the Rivian R1S Luxury SUV is Winning Over Customers with Its Offroad Capabilities and Stylish Design

Why the Rivian R1S Luxury SUV is Winning Over Customers with Its Offroad Capabilities and Stylish Design
Rivian's R1S: An electric SUV for those with an adventurous lifestyle | Ars Technica

The Rivian R1S is a luxury SUV that has been gaining traction as an alternative to off-roading machines. It boasts the longest range of any all-wheel drive electric vehicle, with up to 300 miles per charge. Many people are choosing it as a capable AWD luxury land yacht instead of a rock crawler.

One customer ordered an R1S LE configured ElCap/Black Forest on 22s to replace their Jeep GC. They needed a third row and liked the performance specs, but didn't want to pay for a Tesla Model X. The customer is looking forward to taking road trips in the car, camping and hoteling, with outdoor activities being the focus.

Another customer was replacing their wife's 2015 BMW X5 with an R1S Adv package with standard 21" road wheel. This customer was planning on switching to EVs even before California’s $5/gallon+ gas prices. They were looking for a three-row SUV that had better styling than the Model X, and one that wasn't too expensive.

A third customer who test drove an EV version of the I-Pace found it fun to drive, but too small for their aging 5-11 frame. They opted for the Rivian R1S instead because of its 7 seats/space and more offroad capability.

Finally, another customer replaced their 2006 Lincoln Navigator with an R1S or Hummer SUV EV after driving it just over 100,000 miles. They wanted something bigger and with 4 wheel drive capabilities for their sandy property, but also wanted to stop visiting fossil fuel stations ASAP.

Overall, many customers have chosen the Rivian R1S as a luxury SUV due to its long range, AWD capabilities, spacious interior and stylish design. With its impressive features, it is no surprise why so many people are opting for this luxurious ride.

Why did you order an R1S as a luxury SUV?

At the time I ordered my R1S, it was the only EV AWD SUV that could go 300 miles or more. I wanted a vehicle with a third row and the performance specs of an EV, but didn't like the styling of the Model X or its $120k price tag.

Are other people purchasing an R1S as a very capable AWD luxury land yacht?

Yes. Many people are ordering the R1S to replace their current vehicles, such as Jeeps, BMW X5s, and Audis. The R1S is seen as a great option for those who need a three-row SUV and want the performance specs of an EV.

What do you plan to use your R1S for?

I plan to use my R1S for road trips and camping/hotelling with outdoors activities being the focus. Around town I'll still drive my I-Pace.

Why are you looking to replace your e-tron with a R1S or Hummer?

I'm looking for a bigger vehicle than my e-tron, and the Hummer and R1S both offer great performance specs and off-roading capabilities. The Hummer also has an impressive turn radius. Additionally, I want to stop visiting fossil fuel stations as soon as possible.

What are some of the features that make the R1S a great luxury SUV?

The R1S has a lot of features that make it a great luxury SUV. It has a spacious interior, with seating for up to seven passengers. It also has an impressive range of 300 miles or more, and is equipped with AWD for off-roading capabilities. Additionally, it has advanced safety features such as automatic emergency braking, lane keeping assist, and adaptive cruise control.