The Cybertruck's Limited Production and Its Unique Design Choices: What This Means for Tesla's Future
The Cybertruck's Limited Production
The Tesla Cybertruck has been the talk of the town since its unveiling in November 2019. However, despite its immense popularity, Morgan Stanley analyst Adam Jonas believes that the Cybertruck may end up being an “enthusiast/cult car” with limited production.
In a new investor note published on Thursday after his visit to Giga Texas for beta production version of the Cybertruck, Jonas revealed his thoughts about Tesla limiting the production of the Cybertruck to around 50,000 units per year. According to him, this figure would take the automaker around 30 years to work through the order backlog.
Jonas bases his theory on several factors. Firstly, he says that a lot has changed with Tesla since the Cybertruck was first unveiled more than four years ago, most importantly financially. “…the scale and scope of ambitions for the company has evolved meaningfully since the Cybertruck unveil,” Jonas wrote.
Another aspect of Jonas’ theory is that he believes that Tesla will limit production due to concerns about demand. He thinks that while there are many people who have placed orders for the Cybertruck, it remains unclear how many will actually follow through with their purchase once it is released.
Why the Cybertruck Design Matters
Adam Jonas' theory about limited production of the Cybertruck seems to overlook one crucial factor - the design itself. The unique design of the Cybertruck is not just for show; it serves a purpose beyond aesthetics.
The thick steel unibody means that a heavy frame is not needed, making it lighter compared to other pickup trucks. This lighter weight translates into either fewer cells for the same range or more range with the same number of cells. Additionally, stainless steel means that an expensive paint process is not needed, leading to lower production costs.
All these design choices were made so that Tesla could sell the Cybertruck at a lower price point compared to other EV pickup truck designs. While businesses can wrap their cybertrucks in livery like they already do, individuals who want a "unique" cybertruck can have it wrapped, painted, or even annealed.
Moreover, some speculate that Tesla might be trying to compete with GM's (d)Hummer EV production by offering something different. With its unique design and features, Tesla's Cybertruck stands out from traditional pickup trucks and electric vehicles alike.
Conclusion:
Despite Adam Jonas' prediction of limited production for the Cybertruck, it remains to be seen whether Tesla will stick to this plan. There is no denying that the Cybertruck's design sets it apart from other pickup trucks and electric vehicles in terms of both form and function.
Whether or not Tesla limits production based on demand remains to be seen. However, given its popularity and unique design choices, it is safe to say that the Cybertruck will continue to be a topic of conversation among automotive enthusiasts and industry experts alike.