Rivian forgoes Auto Shows and Leverages Targeted Marketing Strategies to Generate Demand
Rivian is not exhibiting at the Chicago Auto Show due to their production constraints. They are focusing on delivering existing orders and have no real competitors yet, so they don't need to spend hundreds of thousands of dollars for an advertising event. Instead, they are targeting a more-targeted marketing approach through first-drive events and experience centers.
Tesla has also stopped exhibiting in car shows and providing press cars, as many of the new EV companies are forging their own path and feel little need to market their products like the legacy auto manufacturers do. Rivian provides customers with 7 days or 1,000 miles to return it if it doesn’t meet expectations, which is a great option compared to sitting in one at an auto show.
Rivian's decision to focus on delivery rather than exhibition makes sense considering their current situation. It allows them to provide better customer service and generate more demand by delivering vehicles instead of spending money on advertising events. Moreover, they can still reach potential customers through targeted marketing approaches such as first-drive events and experience centers. This strategy may be beneficial for other EV companies that want to increase their market share without spending too much money on exhibitions.
Rivian's decision to focus on delivery rather than exhibition also allows them to provide better customer service. They can ensure that customers receive their vehicles in a timely manner and with the highest quality possible. Additionally, they can use this time to make sure all of their software updates are up-to-date before delivering the vehicle. This will help reduce any potential issues that may arise after purchase and increase customer satisfaction levels.
Furthermore, Rivian is able to reach more potential customers through targeted marketing approaches such as first-drive events and experience centers instead of spending money on exhibitions at auto shows. These events allow people who are interested in EVs but have not yet made a purchase decision an opportunity to test drive one for themselves without having to commit right away or pay admission fees like they would at an auto show event.
Finally, by focusing on delivery rather than exhibition, Rivian is able generate more demand for its products while still providing excellent customer service and reaching out directly with potential buyers through targeted marketing strategies such as first-drive events and experience centers which cost less money compared traditional advertising methods used by legacy automakers like car shows or press cars .
Why isn't Rivian exhibiting at the Chicago Auto Show?
Rivian is production-constrained and likely feels there is no incentive to attend the show. They are focusing on delivering vehicles and providing customers with test drives instead.
Are they not doing any car shows at all anymore?
Rivian, like Tesla, appears to be forging their own path and may not feel the need to market their products like legacy auto manufacturers do.
Is it a good business decision for them to spend money on a show?
No, it is likely not a good business decision for them to spend hundreds of thousands of dollars on a show when they have existing orders that will keep them busy for the next few years and there are no real competitors delivering yet.
Will people get to see and drive a vehicle before they finalize their orders?
Yes, most people will get to see and drive a vehicle before they finalize their orders. Rivian provides customers with 7 days or 1,000 miles to return it if it doesn't meet expectations.
Are there other ways to see and experience the vehicle?
Yes, first-drive events and experience centers are great ways to see and experience the vehicle. If you're near a big car show, then you're probably also near a delivery center where you can see the vehicles.
What kind of experience centers does Rivian have?
Rivian has several experience centers located in major cities across the US. These centers offer customers a chance to learn more about the vehicles, take test drives, and ask questions.
How do I find out when and where these events are happening?
You can find out when and where these events are happening by visiting Rivian's website or following them on social media. They often post updates about upcoming events and experiences.
Are there any other ways to get information about Rivian?
Yes, you can also join the Rivian Owners Club, which is an online community of Rivian owners and enthusiasts who share their experiences and knowledge with each other.
Is there anything else I should know about Rivian?
Yes, Rivian is committed to sustainability and has pledged to plant one million trees over the next five years. Additionally, they are working on developing a network of charging stations for their vehicles.