Buying a Rivian Vehicle: The Seamless Process + Prioritization of Higher Paying Reservations
Rivian has been working hard to get as many people into their vehicles as possible, and this includes selling models that are already made but not in the exact spec they initially wanted. This strategy works well for keeping investors positive about Rivian and thus drive up the stock. It is likely that a vehicle that's been made doesn't match the configuration of any $80k reservation holder, even in a given SC region, but does match the configuration of a $100k customer. While this may be a bit disappointing, it is understandable why Rivian would do this.
Rivian has recently unveiled an email process for customers looking to purchase one of their vehicles. The process starts with an initial email where customers can reserve their Rivian. After reserving, customers will then have access to a guide who will help them decide on the battery size and other features of their vehicle. Customers also have the option to upgrade from an original max battery to a large battery which is popular among many drivers due to its 10K pac ability.
The process of purchasing a Rivian seems relatively seamless so far for most customers. However, some customers have noticed that there may be some prioritization when it comes to delivering vehicles to those who pay more for their reservations. This could mean that those who paid $80k for their reservation may not receive their vehicle until later than those who paid $100k. Although this could be slightly discouraging, it makes sense why Rivian would prioritize higher paying customers over lower paying ones.
Overall, Rivian has created a smooth process for customers looking to purchase one of their vehicles. With the help of a guide, customers can easily select all the features they want in their vehicle before making their purchase. Additionally, while there may be some prioritization when it comes to delivery times based on how much was paid for the reservation, it is understandable why Rivian would do this from a business perspective.
Is this a generic email that everyone is receiving or does it indicate any movement toward working with an assigned guide and getting delivery?
This is the first email in the process and a guide will be next. Customers should decide on the battery now.
What is the likelihood that a vehicle that's been made doesn't match the configuration of any $80k reservation holder, even in a given SC region, but does match the configuration of a $100k customer?
Rivian is likely trying to get as many people into their vehicles as possible, so they may try to sell people on going with models that are already made but not in the exact spec they initially wanted. This strategy also works well for keeping investors positive about Rivian and thus drive up the stock. However, it should not be done too often or it could be disappointing for customers.